Born in the Blue Sky City, we’re built for brands that would rather outthink the competition than outspend it.
With more than two decades inside Alberta’s biggest agencies, we know how to make a western budget walk into the room wearing national confidence.
Tell us the business outcome you need and we build backwards from there, so every idea, placement, decision and dollar has a reason for showing up.
Then we make the work hard to walk past. Because the biggest risk in advertising is spending good money to disappear into your own category. If your ads look like everyone else’s ads, you may as well just torch the marketing budget and sell tickets to the bonfire. At least people will look.
We use surprise and charm in service of the result you walked in wanting, and the numbers move the right way.
Creative shapes the media plan, and the media plan shapes the creative. That means a placement can inspire the idea, an idea can make a cheap placement feel enormous, and your budget gets spent by people who know what the other half of the plan is doing. You get one beautifully connected campaign instead of two departments exchanging PDFs across a hallway.
Yonder is a creative and media agency based in Calgary that works across brand strategy, advertising, production and paid media.
Nicolle is a brand strategist and celebrated copywriter, trained by industry veterans to think on the fly, solve complex problems, and love beautiful details. She’s an alumna of Ogilvy, AdFarm, Trigger, and Young & Rubicam, and she led creative at McCann for a decade.
Nicolle has spent her career creating results that look expensive. Her work has been recognized by D&AD, Communication Arts, Graphis, HOW, Applied Arts, and The One Show.
John connects media strategy to creative, which is surprisingly rare for something so useful. He deep dives into every project, planning and buying across broadcast, out-of-home, print, and digital, placing ideas where they can’t be ignored.
Fresh from a six-year run as Execution Director for C&B Advertising, John’s resume includes 20+ years at top shops like Venture and DDB. His steady hand for complex, multi-vendor campaigns is his calling card.
We keep the agency small and bring in senior people we’ve worked with for years when your project needs them. They’re all hotshots with an incalculable pile of industry awards, chosen because they make ambitious things happen in elegant ways.
Yonder invests in talent instead of thick layers of agency management. Everyone likes it better.
We hire humans for obsessive craft and build AI tools for wild efficiency. Yonderers are shaping the next generation of brand capabilities, from design systems and custom GPTs to web dev and broadcast-ready video production. We can help you turn emerging tech into a real working advantage.
We bill by the project, not the hour. We never charge for revisions, and you’ll never have to wonder if that email cost you $180.
We’re media-neutral. Every recommendation follows what will work best for your campaign, not what pays us more in commission.
Everything we make belongs to you from day one. That includes all campaign assets, final files, and performance data.
You’ll talk directly to the people doing the work, and you’ll always know who owns the answer. Nicolle and John are on every thread.
I’ve known precious few bright stars in my thirty years in the dark galaxy that is advertising. John is one of them. Curious, honest, and two steps ahead of most everyone else in the room.
Anytime Nicolle’s name pops up, I always say she’s one of the smartest women I've ever had the pleasure to work with. A true talent for sure. She really needs to write a book on her life.
Finding John to take over my business’ digital marketing has been a huge game changer. He is extremely experienced and knowledgeable. My business’ rate of growth and new client acquisition has been outstanding.
I remember Ogilvy always referred to the best creatives as trumpeter swans... “exceptionally talented, rare, and visionary leaders.” They certainly found one with Nicolle.
I've heard such positive feedback about both the event and the campaign this year. I'm incredibly happy with the results and the satisfaction of our partners!
It felt like nearly 10x the turnout from last year, with a constant stream of visitors coming through the check-in booth!
John is driven by an obsessive need to fully understand the intricacies of any project. He puts the data, the demographics and dialect of the audience to work to build an airtight case for which channels to employ and how best to use them.
Nicolle pulls from her library of life experience to write copy that feels like a conversation with a friend. Her writing is interesting because she’s interesting. For any new project, she’s my first call.
I’ve known precious few bright stars in my thirty years in the dark galaxy that is advertising. John is one of them. Curious, honest, and two steps ahead of most everyone else in the room.
Anytime Nicolle’s name pops up, I always say she’s one of the smartest women I've ever had the pleasure to work with. A true talent for sure. She really needs to write a book on her life.
Finding John to take over my business’ digital marketing has been a huge game changer. He is extremely experienced and knowledgeable. My business’ rate of growth and new client acquisition has been outstanding.
I remember Ogilvy always referred to the best creatives as trumpeter swans... “exceptionally talented, rare, and visionary leaders.” They certainly found one with Nicolle.
I've heard such positive feedback about both the event and the campaign this year. I'm incredibly happy with the results and the satisfaction of our partners!
It felt like nearly 10x the turnout from last year, with a constant stream of visitors coming through the check-in booth!
John is driven by an obsessive need to fully understand the intricacies of any project. He puts the data, the demographics and dialect of the audience to work to build an airtight case for which channels to employ and how best to use them.
Nicolle pulls from her library of life experience to write copy that feels like a conversation with a friend. Her writing is interesting because she’s interesting. For any new project, she’s my first call.
Bring us the thing you need people to buy, book, visit, join or talk about.
hello@yonderstudio.ca